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Constant Contact is an online marketing company. The company’s headquarters is in Waltham, Massachusetts, with additional offices in Loveland, Colorado, and New York, NY. Constant Contact was founded in 1994, and it is now one of the world’s largest email marketing services. The company’s services have made it possible for marketers to send out email messages that capture prospective customers’ information. The following information is about Constant Contact.
First, you need to collect email addresses before you can set up an email marketing campaign. This can be very pushy, but Constant Contact allows you to create dynamic signup forms that target your audience. These emails are designed for brand awareness and growth. Constant Contact also allows you to automate emails with Zapier, an email marketing automation software that lets you send email messages based on certain criteria. If you’re not familiar with Zapier, check out these guides to grow your email list and automate your email campaigns.
Another feature of Constant Contact is its ability to segment your email list by subject line. Instead of sending emails to all contacts on your list, you can use tags to segment your list. This feature allows you to target specific tags, such as gender, age, or geography. You can also send emails to certain groups in your list. Constant Contact offers an optional autoresponder. To remind customers to sign up to your email list, you can create autoresponders.
In addition to email marketing, Constant Contact also offers intuitive marketing applications that help small businesses and nonprofits grow and nurture their relationships with customers. Among these applications are email marketing, social campaigns, and event marketing. Additionally, Constant Contact’s social marketing tools allow you to link your Facebook accounts, run Facebook ads, and integrate campaigns into your email marketing strategy. Constant Contact’s interface is simple and integrates with social media platforms to make it a powerful tool for any niche.
As an added bonus, Constant Contact offers a free 60-day trial for new customers. You can cancel the service at any time if you aren’t satisfied. If you do not feel comfortable with Constant Contact’s free trial, consider upgrading to a paid account. The monthly cost may be affordable for your business. If you want to automate your email marketing, then you may want to purchase Constant Contact Plus.
Modern marketing emails are meticulously formatted with clever graphics and attractive fonts. It’s almost as difficult as designing a website to create a professional email template. Constant Contact’s email editor makes the process simple, and it comes with hundreds of pre-designed templates. You can preview emails in popular email clients before sending them. Constant Contact is the best choice to manage modern marketing campaigns.
Email marketing is a numbers game and you need to be patient with it. Constant Contact lets you create lists and send emails to specific contacts, track the performance of each email, and even create segments and schedules. Constant Contact offers real-time analytics and reporting tools. You can see which devices opened your emails, and how many people opted-in. It also offers a free 100GB of email ingest every month.
Constant Contact’s greatest strength is its ease-of-use. You can import lists from many formats, including Excel or Word. It is easy to create great email campaigns with tons of appealing templates and drag-and drop capabilities. You can also modify the sequence of emails and add delays. Constant Contact allows drip campaigns but has some limitations. Constant Contact does not have the same features as other marketing automation software. Although Constant Contact’s limitations can make it difficult for some users to use, it is an excellent choice for businesses that don’t require advanced functionality.
Constant Contact’s email marketing service is easy to use for small businesses. Pricing plans start at $20 per month and increase exponentially once the contact list grows. You can also upgrade to a higher-end plan if your list grows, but the price is still reasonable. The free plan allows you to send emails to up to 500 subscribers. However, it lacks advanced automation features, such as advanced marketing workflows.
If you want to email your list with more than just promotional offers, Constant Contact also has an Email Plus plan. Email Plus includes dynamic sign-up forms, 2GB of file storage, and access for up to 10 users. Event marketing, online donations and surveys are some of the other features included in this plan. Constant Contact offers several plans to meet your needs. Constant Contact’s A/B testing capabilities are limited in comparison to other email marketing services. “