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Constant Contact is a company that specializes in online marketing. The company’s headquarters is in Waltham, Massachusetts, with additional offices in Loveland, Colorado, and New York, NY. Constant Contact was established in 1994 and is one of the largest email marketing services in the world. The company’s services have made it possible for marketers to send out email messages that capture prospective customers’ information. The following information is about Constant Contact.
First, you need to collect email addresses before you can set up an email marketing campaign. This can be a bit pushy, but Constant Contact allows for dynamic signup forms to target your audience. These emails are designed for brand awareness and growth. Constant Contact also allows you to automate emails with Zapier, an email marketing automation software that lets you send email messages based on certain criteria. If you’re not familiar with Zapier, check out these guides to grow your email list and automate your email campaigns.
Another feature of Constant Contact is its ability to segment your email list by subject line. Instead of sending emails to all contacts on your list, you can use tags to segment your list. This feature allows you to target specific tags, such as gender, age, or geography. You can also send emails to certain groups in your list. Constant Contact also offers an optional autoresponder. To remind customers to sign up to your email list, you can create autoresponders.
In addition to email marketing, Constant Contact also offers intuitive marketing applications that help small businesses and nonprofits grow and nurture their relationships with customers. Among these applications are email marketing, social campaigns, and event marketing. Constant Contact’s social tools allow you to connect your Facebook accounts, run Facebook ads and integrate campaigns into an email marketing strategy. Constant Contact’s interface is simple and integrates with social media platforms to make it a powerful tool for any niche.
Constant Contact offers a 60-day free trial to all new customers. If you are not satisfied with the service, you can cancel it at any time. If you do not feel comfortable with Constant Contact’s free trial, consider upgrading to a paid account. The monthly cost may be affordable for your business. If you want to automate your email marketing, then you may want to purchase Constant Contact Plus.
Modern marketing emails are carefully formatted with clever graphics, attractive fonts, and careful layouts. It is almost as difficult to format a snazzy email template as it is to design a website. Constant Contact’s email editor is easy to use and comes with hundreds pre-designed templates. Before you send emails, you can preview them in popular email clients. Constant Contact is the best choice to manage modern marketing campaigns.
Email marketing is a numbers game and you need to be patient with it. Constant Contact allows you to create lists, send emails to specific contacts, track performance, and even create segments or schedules. Constant Contact also offers reporting tools and real-time analytics. You can see which devices opened your emails, and how many people opted-in. It also offers a free 100GB of email ingest every month.
One of Constant Contact’s greatest strengths is its ease of use. You can import lists from several formats, including Excel and Word. It is easy to create great email campaigns with tons of appealing templates and drag-and drop capabilities. You can also modify the sequence of emails and add delays. Constant Contact allows drip campaigns but has some limitations. Constant Contact lacks the features of other marketing automation software. Although Constant Contact’s limitations can make it difficult for some users to use, it is an excellent choice for businesses that don’t require advanced functionality.
Constant Contact’s email marketing service is easy to use for small businesses. Prices start at $20 per monthly and go up exponentially as the contact list grows. If your list grows, you can upgrade to a higher-end package for an additional cost. However, the price is still affordable. You can send emails to up 500 subscribers with the free plan. It does not include advanced automation features such as advanced marketing workflows.
Constant Contact offers an Email Plus plan if you want to send more than promotional offers to your list. Email Plus includes dynamic sign-up forms, 2GB of file storage, and access for up to 10 users. Other features available on this plan include event marketing, online donations, surveys, and coupons. Constant Contact offers several plans to meet your needs. However, you should note that its A/B testing features are limited compared to those of some other email marketing services. “