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Constant Contact is an online marketing company. The company’s headquarters is in Waltham, Massachusetts, with additional offices in Loveland, Colorado, and New York, NY. Constant Contact was established in 1994 and is one of the largest email marketing services in the world. The company’s services have made it possible for marketers to send out email messages that capture prospective customers’ information. The following information is about Constant Contact.
First, you need to collect email addresses before you can set up an email marketing campaign. This can be very pushy, but Constant Contact allows you to create dynamic signup forms that target your audience. These emails are designed for brand awareness and growth. Constant Contact also allows you to automate emails with Zapier, an email marketing automation software that lets you send email messages based on certain criteria. If you’re not familiar with Zapier, check out these guides to grow your email list and automate your email campaigns.
Another feature of Constant Contact is its ability to segment your email list by subject line. Rather than sending emails to every single contact on your list, you can segment your list using tags. This feature allows you target specific tags such as gender, age or geography. You can also send emails to certain groups in your list. Constant Contact also offers an optional autoresponder. You can set up autoresponders to remind customers to sign up for your email list.
In addition to email marketing, Constant Contact also offers intuitive marketing applications that help small businesses and nonprofits grow and nurture their relationships with customers. Email marketing, social campaigns, event marketing are just a few of the many applications available. Additionally, Constant Contact’s social marketing tools allow you to link your Facebook accounts, run Facebook ads, and integrate campaigns into your email marketing strategy. Constant Contact offers a simple interface, and its integrations with social media platforms help make it a powerful marketing tool for any niche.
As an added bonus, Constant Contact offers a free 60-day trial for new customers. If you are not satisfied with the service, you can cancel it at any time. If you do not feel comfortable with Constant Contact’s free trial, consider upgrading to a paid account. You may find that the monthly price is affordable for your business. If you want to automate your email marketing, then you may want to purchase Constant Contact Plus.
Modern marketing emails are meticulously formatted with clever graphics and attractive fonts. It is almost as difficult to format a snazzy email template as it is to design a website. Constant Contact’s email editor is easy to use and comes with hundreds pre-designed templates. You can preview emails in popular email clients before sending them. Constant Contact is the best choice to manage modern marketing campaigns.
Email marketing is a numbers game. You need to be patient. Constant Contact lets you create lists and send emails to specific contacts, track the performance of each email, and even create segments and schedules. Constant Contact offers real-time analytics and reporting tools. You can see which devices opened your email and how many people opted in. It also provides 100GB of free email ingest each month.
Constant Contact’s greatest strength is its ease-of-use. You can import lists from several formats, including Excel and Word. With tons of attractive email templates and drag-and-drop capabilities, it is easy to create a great email campaign. You can also customize the sequence of emails and add delays between them. Constant Contact allows drip campaigns but has some limitations. Constant Contact lacks the features of other marketing automation software. Its limiting features can make it difficult for some users, but it is an excellent option for businesses that do not require advanced functionality.
Constant Contact’s email marketing service is easy to use for small businesses. Pricing plans start at $20 per month and increase exponentially once the contact list grows. You can also upgrade to a higher-end plan if your list grows, but the price is still reasonable. You can send emails to up 500 subscribers with the free plan. It does not include advanced automation features such as advanced marketing workflows.
Constant Contact offers an Email Plus plan if you want to send more than promotional offers to your list. Email Plus offers dynamic sign-up forms and 2GB file storage. It also allows access for up to 10 people. Other features available on this plan include event marketing, online donations, surveys, and coupons. Constant Contact offers a variety of plans to suit your needs. Constant Contact’s A/B testing capabilities are limited in comparison to other email marketing services. “