What Is “Constant Contact?”
Constant Contact is a company that specializes in online marketing. The company’s headquarters is in Waltham, Massachusetts, with additional offices in Loveland, Colorado, and New York, NY. Constant Contact was established in 1994 and is one of the largest email marketing services in the world. Marketers can now send emails that capture information from potential customers using Constant Contact’s services. To learn more about Constant Contact, read the following.
First, you need to collect email addresses before you can set up an email marketing campaign. This can be a bit pushy, but Constant Contact allows for dynamic signup forms to target your audience. These emails are designed for brand awareness and growth. Constant Contact also allows you to automate emails with Zapier, an email marketing automation software that lets you send email messages based on certain criteria. If you’re not familiar with Zapier, check out these guides to grow your email list and automate your email campaigns.
Another feature of Constant Contact is its ability to segment your email list by subject line. Instead of sending emails to all contacts on your list, you can use tags to segment your list. This feature allows you to target specific tags, such as gender, age, or geography. In addition, you can send emails to specific groups within your list. Constant Contact offers an optional autoresponder. You can set up autoresponders to remind customers to sign up for your email list.
Constant Contact offers intuitive marketing tools that can help small businesses and non-profits build and maintain relationships with their customers. Among these applications are email marketing, social campaigns, and event marketing. Constant Contact’s social tools allow you to connect your Facebook accounts, run Facebook ads and integrate campaigns into an email marketing strategy. Constant Contact’s interface is simple and integrates with social media platforms to make it a powerful tool for any niche.
Constant Contact offers a 60-day free trial to all new customers. You can cancel the service at any time if you aren’t satisfied. If you do not feel comfortable with Constant Contact’s free trial, consider upgrading to a paid account. You may find that the monthly price is affordable for your business. Constant Contact Plus is a great option if you are looking to automate your email marketing.
Modern marketing emails are carefully formatted with clever graphics, attractive fonts, and careful layouts. It’s almost as difficult as designing a website to create a professional email template. Constant Contact’s email editor makes the process simple, and it comes with hundreds of pre-designed templates. You can preview emails in popular email clients before sending them. Constant Contact is the best choice to manage modern marketing campaigns.
Email marketing is a numbers game and you need to be patient with it. Constant Contact lets you create lists and send emails to specific contacts, track the performance of each email, and even create segments and schedules. Constant Contact offers real-time analytics and reporting tools. You can see which devices opened your emails, and how many people opted-in. It also provides 100GB of free email ingest each month.
Constant Contact’s greatest strength is its ease-of-use. You can import lists from many formats, including Excel or Word. With tons of attractive email templates and drag-and-drop capabilities, it is easy to create a great email campaign. You can also modify the sequence of emails and add delays. Constant Contact allows drip campaigns but has some limitations. Constant Contact does not have the same features as other marketing automation software. Although Constant Contact’s limitations can make it difficult for some users to use, it is an excellent choice for businesses that don’t require advanced functionality.
Constant Contact’s email marketing service is easy to use for small businesses. Pricing plans start at $20 per month and increase exponentially once the contact list grows. You can also upgrade to a higher-end plan if your list grows, but the price is still reasonable. You can send emails to up 500 subscribers with the free plan. However, it lacks advanced automation features, such as advanced marketing workflows.
If you want to email your list with more than just promotional offers, Constant Contact also has an Email Plus plan. Email Plus offers dynamic sign-up forms and 2GB file storage. It also allows access for up to 10 people. Other features available on this plan include event marketing, online donations, surveys, and coupons. Constant Contact offers a variety of plans to suit your needs. However, you should note that its A/B testing features are limited compared to those of some other email marketing services. “